My story doesn't start in a boardroom.

It starts in my bathroom at 2 AM, staring at a cabinet full of expensive skincare failures.

For my entire adult life, I've been what people call a "skincare enthusiast."

I call it what it was: desperate. Obsessed.

The kind of woman who'd try any serum, any routine, any promise of "younger-looking skin in 30 days."

My bathroom looked like a Sephora exploded—half-empty bottles of retinoids that burned my face, vitamin C serums that did nothing, and moisturizers that somehow made me both oily AND dry.

I was smart enough to read ingredients lists and follow the "experts."

But after years of harsh actives and 10-step routines, my skin looked worse than when I started. Irritated. Damaged. Dull.

I went looking for answers. Real ones.

The world of Western skincare felt like a battlefield—attack your skin with acids, strip it with retinoids, then wonder why nothing worked.

But then I discovered something different.

The Korean Secret

One night, during another late-night skincare research spiral, I stumbled across clinical studies about barrier function and traditional Korean beauty practices.

Korean women weren't attacking their skin—they were nurturing it.

The secret wasn't stronger actives; it was about repairing the protective barrier that harsh products had destroyed.

I sat back in my chair and thought, "Why isn't anyone talking about this?"

That question changed everything.

If no one else was going to make the gentle, effective solution I was desperate for, I would have to do it myself.

The Barrier Problem

My research confirmed what my damaged skin was telling me: years of harsh products had compromised my skin's protective barrier.

This "barrier collapse" was causing chronic inflammation that made every product irritating and ineffective.

The solution wasn't more actives—it was barrier repair.

Getting that balance right took months of studying traditional Korean ingredients and consulting with cosmetic chemists who understood gentle efficacy.

The Delivery Problem

Once we had the perfect barrier-repair formula, we hit another wall.

Most skincare sits on damaged skin without penetrating.

We needed a delivery system that could both treat and repair simultaneously.

After extensive research, we discovered the power of pre-soaked pads.

The embossed texture gently removes dead cells while the essence penetrates deeply—like having a mini facial treatment every single day.

The Gentle Power Problem

We had barrier-repairing ingredients and the perfect delivery system, but we faced one final challenge.

How do you convince women that gentle can be powerful?

The industry had trained us to believe that if it doesn't burn, it doesn't work.

That's why we included traditional Korean botanicals alongside proven modern actives—creating a formula that delivers visible results without the trauma.

From My Skin to Yours

The first morning I woke up with that luminous glow I'd been chasing for years—without irritation, without complexity—I cried.

It was relief so profound, I knew I couldn't keep it to myself.

Miyora was built from my frustration, my research, and my refusal to believe that effective skincare had to hurt.

We are not a massive corporation.

We are a small team dedicated to one thing: giving women like us a way to escape the expensive trial-and-error cycle and finally achieve healthy, glowing skin.

We don't believe in harsh actives, and we don't believe in complicated routines.

We just believe in gentle science, barrier repair, and the confidence that comes from skin that finally works with you, not against you.

We are so glad you found us.

With love,

Katie S.,

Founder of Miyora